Case Study: How Instagram Helps Families Travel the World

Introduction

The social media platform, Instagram, has transformed the way families travel, including ours. It has opened a plethora of opportunities to earn while sharing our adventures with the world. This case study delves into the strategies families like ours use to make Instagram a vehicle for their globetrotting lifestyle.

Section 1: The Power of Instagram

Instagram offers a unique platform to share travel experiences. It allows for the creation of a visual diary that connects users to a global audience. Families can leverage this platform to share their unique journey, attracting followers who are keen on family travels and lifestyle. Because of the nature of the app, you can share videos, stories, short reels and beautiful images that tell a story. You can also educate on your topic or tell a story through a carousel. 

A lot of people think Instagram is dead in 2023, but as two families who have grown our accounts only since 2021 and who have personally grown an entire brand in 2023 (Travel Family Academy) we can guarantee you there is no better time than now to jump on instagram and learn how to make a living off of it.

Join thousands of happy families who've transformed their travel experiences with our FREE guide. Get yours now!

Section 2: Building a Genuine Following

The first step to harnessing the power of Instagram is to grow a following. People will roll their eyes and think they've heard this before but hear us out:

Building a community of like minded followers is like getting all the customers you need BEFORE you even have a product. Imagine if you could guarantee sales before you even opened up a business. Wouldn't that be a business model you'd want for yourself?

This is essentially what happens when you grow an audience or community on instagram.

The key is authenticity and consistency. Regularly sharing high-quality photos and engaging stories of your family's travel escapades encourages audience interaction and boosts follower-ship, but it is no longer enough. 

Are you thinking: how will I ever be able to get it all done? Read this blog post on how to balance it all!

Section 3: Collaborating with Brands

Once a robust following is established, (and by this we mean quality of those followers and not necessarily numbers) families can start collaborating with brands. The brands you collaborate with are up to you, and whereas this isn't the only way to monetize instagram, it is a very lucrative way to travel around as a family with minimal costs, entirely paid for, or even paid.

These partnerships typically involve the promotion of products or services in exchange for compensation. It's essential to collaborate with brands that align with your family's values and interests, and you never want to make your audience feel like all you're doing is selling. But we will discuss this more in depth later.

Section 4: Diversifying Content

While photos and posts are crucial, diversifying content types can boost engagement and reach. Utilizing Instagram's features like Stories, Reels, and lives for behind-the-scenes footage, travel guides, and vlogs can keep your content fresh and appealing.

As with any social media app, it's imperative to stay relevant with what's being used. At the moment reels still have a lot of reach and conversion power and we wouldn't recommend anyone post just pictures, BUT with that being said, if you are an educator or a phenomenal photographer, it is entirely possible to grow without video even in 2023.

Check out these 7 Essential Strategies for Building Your Travel Family Community on Instagram! Read Here

Section 5: Engaging with the Audience

Engagement is a significant aspect of growing and maintaining an Instagram following. Responding to comments, hosting Q&A sessions in Stories, and utilizing polls or quizzes can foster a stronger relationship with your audience.

Your audience wants to get to know YOU and to know that what you're posting is real.

Don't be afraid to have laid back Q&A sections and to engage in the comment section of your posts and those with relevant topics.This will only help you grow.

Section 6: Monetizing the Instagram Account

Once you have built an engaged following, there are several avenues to monetize your Instagram account. Sponsored posts are one way. This way you get paid by brands to speak and showcase their products.

There is also affiliate marketing, where you make a commission off of selling someone else's products.

And selling your own products or services which are very common ways for creators who do not want to work promoting or selling someone else's products.

Learn the art of content creation, how to turn memories into money. Read Blog here

Section 7: The Journey of an Instagram Travel Family

Now, let's look at how these strategies play out in a real-world scenario. Here's an anonymized journey of a family that has used Instagram to fund their global adventures.

This family started by sharing high-quality images and videos and engaging anecdotes from their travels. They were consistent, posting at least once daily, and they made an effort to interact with their followers regularly. As their follower count grew, they began to attract the attention of brands. Their first brand collaboration involved promoting a kids' travel gear brand. As they diversified their content and began using Instagram's additional features, they saw their engagement rates soar. Today, they have a sizable, engaged following and have turned their Instagram account into a successful business that funds their world travels.

Check out this Step by Step Guide on how to Become a Travel Family Influencer. Read Here

Conclusion

The journey of becoming a successful travel influencer on Instagram involves consistent effort, strategic planning, and genuine engagement with followers. While it's not an overnight success, the reward of being able to travel the world as a family while earning is undeniably attractive.

Over the coming months we will continue sharing tips and strategies that we have personally used to grow our brand. 

If you're eager to learn more about becoming a travel influencer, grab our ebook. We've designed it to help you learn how to get paid and grow your online audience while not missing precious time with your family. Get it here